The process of formation and development

I. Summary of the formation and development of the enterprise

Established in 1957, the predecessor is the X30 workshop under the Department of logistics - general logistics - People's Army of Vietnam. With nearly 200 employees have the task of manufacturing hard hats and rubber slippers for the military, the technology is mainly handcrafted and sold mechanically.
In 1961: X30 factory was transferred to the Hanoi Industry Department - People's Committee of Hanoi.
In 1967, X30 factory received some other units and renamed to Thuy Khue Rubber Factory.
In 1970, merged with Ha Noi cloth shoes factory and had the main functions of manufacturing: hats, footwear and rubber products for army, export to Soviet Union, Eastern European countries. And the domestic market.
In 1978, merged with Thuong Dinh Shoes Factory and named Thuong Dinh Shoes Factory.
In 1993, officially named Thuong Dinh Shoes Company.
In July 2004, Thuong Dinh Shoes Company established Ha Nam Leather Shoes Factory in Dong Van Industrial Zone - Ha Nam.
Since August 2005, the company has been transformed into Thuong Dinh One-Member Limited Liability Company, under the People's Committee of Hanoi.
In June 2011, the company was transformed into a sole member of the company
From 07/2016 up to now, the company has been transformed into Thuong Dinh Shoes Joint Stock Company.
At present, the company has nearly 1000 employees and 6 production lines of modern footwear.

II. Achievements and awards for products and services of enterprises

1. Achievements by the state
+ Third Class Honor Medal (1960; 2001)
+ Third Class Labor Medal (1981; 2001)
+ Certificate of Merit from the President (1976)
+ Certificate of Merit from the Prime Minister (1978; 2006, 2012)
+ Second Class Labor Medal (1987)
+ First Class Labor Medal (1997)
+ Second class independent medal (2007)

2. Achievements by units and consumers

Products of the company are always voted TOPTEN consumers, continuously recognized as Vietnam high quality goods from 1996 to present (voted by consumers - Sai Gon Marketing organization). Achieve gold and silver medals at domestic and international fairs.
Thuong Dinh shoes brand has always been voted as national famous brand in 2006,2007,2008.
In 2004, the company won the prize of Bach Thai Buoi portrait, the Hanoi Golden Cup, the typical enterprise.
In 2005, the company won the Hanoi Gold Award for sports shoes, 03 gold medals for 3 sports shoes at the Hanoi Gold Fair towards 1,000 years of Hanoi Thang Long.
The Thuong Dinh brand was recognized as one of the strongest brands in 2004 by the Chamber of Commerce and Industry of Vietnam.

III. Trademark

The number of related consumers has known the brand through the sale, use of goods, services under the brand or through advertising: 55-60 million people.
      • The territory in which the goods or services bearing the mark have been circulated: Nationwide Vietnam and some countries: China, Laos, Cambodia, some European countries: Germany, Italy, Belgium and France..
      • Time to use the brand continuously: from 1998 to now.
      • Number of countries protecting the mark:
In 1998 - The company was granted the trademark "logo - Lo go Company" by the National Office of Industrial Property in Vietnam at 34720.

2000 - registered and protected trademarks "logo - Lo go Company" in China market at 3257242.
2000 - registered and protected trademarks "logo - Lo go Company" in the Laos market at 9017.
2000 - registered and protected trademarks "logo - Lo go Company" in the Cambodia market at 17215/02
In 2004 - the Department of Industrial Property granted copyright protection slogan text and images in Vietnam by the number 55454.

In 2007 - the National Office of Industrial Property granted trademark protection "logo - Lo go Company" in Vietnam at 87808

In 2012 - the Department of Industrial Property granted copyright protection in European countries: Germany, Italy, Belgium, France at 1103081
Value of the brand: Over 60 years of construction and growth, Thuong Dinh shoes brand has been known by many consumers and preferred to use regularly. This is reflected through the production and consumption figures over the years, through the awards and rewards for the company's products. For many years, Thuong Dinh brand has always been chosen by consumers as one of the TOPTEN products, the most favorite products of consumers, Hanoi Gold Award, Hanoi Gold Cup, Gold Medal, Silver Medal. For the products of the shoes. That proved the value of the brand shoes is extremely huge, has won the most used and favorite consumer.